hi, my name is

lucasterra

enhancing digital services and products.

Livework Studio pioneered service design as a discipline. Since 2016 I've been working on digital transformation projects, conducting user-research and helping companies build digital products and set up their go-digital strategies.

build better services

helping older adults engage with tech.

My final thesis for university became a startup focused on introducing the elderly to digital products. On the other end, we're also helping businesses to design products that are relevant and accessible to this demograph.

empower older adults

work showcase coming soon ;)

work —
Livework Studio
2016 - now

Consulting for some of Brazil's biggest companies and helping them to offer better services to their users and employees. I'm involved mostly in financial and digital transformation projects.

Timtim por Timtim
2016 - now

Founded a startup to help older adults getting in touch with new technologies and businesses to design better products for the elderly. In 2017 I have presented the startup at Stanford University.

Torsten Neeland Studio
2015

Crafted my physical product design skills developing homeware, lighting and furniture with the German designer Torsten Neeland.

Lumi
2013-2014

University of São Paulo's first electric car. My role was to explore solutions to the interior design and panel UX.

polvora
2011-2012

Helped well known brands such as Faber-Castell, Telefónica and O Boticário explore new medias to get in touch with customers.

about me —

I'm a designer based in São Paulo, Brazil. 

In the past I've explored design as a process through different solutions, creating digital and physical products and services that make life a more fulfilling journey.

I am currently improving services and digital products at Livework Studio and also stoked to help older adults engage with tech at Timtim por Timtim.

I spend my free time travelling, camping, playing music, listening people's stories, taking pictures and collecting plants and pebbles from places I go. 

I also like experimenting with my routine habits, and discussing how to create better cities to live in. I'm eager to understand us as society and craft solutions that can both attend real necessities and fit a more balanced economy.

Drop me a line if you're up for a chat, or keen on working together ;)

on designing with passion —

I believe in Design as a single discipline and not separated into Industrial, Graphics, UX, etc. Over the years I came up with my own list of what design is about. It became some sort of a personal design ethos that helps me keep on track. 

Designing is about solving problems, understanding people, putting them in or taking them out of their comfort zone and creating meaningful experiences that enhance our living. Design isn't made by designers, but very often by the people you talk to during the process. Design is knowing when and where to break the rules. It is less about going crazy with the solution and more about considering people need to know how to use it. Design is about being honest and acknowledging we have a duty to the public good. Designing is making with passion, having fun and making our stay in this planet a lot less painful.

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designed with ⚡️ in são paulo, brazil