model: Tawanda Chiweshe

model: Tawanda Chiweshe

 

Note: This was my first project developed at Central Saint Martins in 2014. Students were given brands to study and design a camera for. It was all about understanding the experience offered by different brands and stimulating our lateral thinking since given brands were known for shoes, watches, cars and stationary items. 

 
 

skip to: final design


 
camper_analysis
 
 

Decoding Camper

From family business to aspirational brand

During research I read Camper as being a brand that focuses on living in the moment. Once people try Camper shoes there's a large chance they'll get loyal to the brand. Camper means comfort to get you going through the day and their shoes are also versatile to wear in multiple types of occasion.
 

 
 
 
 

Capturing the essence

Their newer collections though, offer modern versions of classic shoes while still featuring older quirkier styles. This got me confused at first and it felt like in newer collections the brand was missing it's mojo.

In the end, being ready to adapt and experiment with the new is what makes Camper great. For that reason I opted to focus on the experience their shoes offer rather than simply translating their visual language to a classic camera.

After understanding the brand I was ready to imagine the use scenarios of the camera I was designing.

 

 
 
camino_scenarios
 
 

Who, where and when

User scenarios were essencial to come up with a set of minimum requirements for the camera. To help me with that I called users as 'everyday life explorers': people that are constantly looking to rediscover their surroundings by being ready to adapt.
 

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Narrowing the brief

The camera should be a great travel companion, easy to grab at any time and a literal point-and-shoot, so that people never miss what's happening — a core insight that came from talking to professional and amateur photographers.

Breaking the mould

Camper break with the classic archetype by bringing exquisite materials, forms and shapes to it's industry — while still make people feel great and confident to wear. From my understanding, I had to design a camera that could do the same for it's market.
 

 

Ideation Development

 
 

Sketch modelling taught me the way to go. A bouncing camera could be fun, but more of a fad than the thing to last; lifelog/weareable cameras are too much in vogue and I saw the point-and-shoot as a great opportunity to be explored.

 
 
 
 

Giving my sketch models for people to test taught me the best way to take pictures without looking. In the end I opted for a 'torch' format for a real point-and-shoot experience. 

 

 

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Never miss a beat.

Camino won't let you miss the real thing. It has no screen and no view-finder. All you have to do is hold it like a torch and point at a scene: capturing the best memories is a squeeze away from you. 

 
 
 

A real point-and-shoot

Wave at a scene and your Camino will know when to get a steady shot. When the perfect pic is taken, it will give you feedback with a gentle vibration. GIF

 

 

 
 
 

Holiday-proof

Camino is made to last. It's body was engineered to be water, impact and dust resistant. By twisting the back of the camera, you'll find a USB-C port, the power button and wireless switch. 

 
 
 
 

The Camino mode

As it does with it's shoes, Camper would rethink how we save our memories. Camino gives you freedom to create really wide panoramas while identifying what's moving on the scene. This way it captures a sequence of events in the same shot. You can capture the entire feeling of being there and access that memory the way it deserves to be remembered. 

 
 
 
 

 

DESIGNED WITH PASSION AT
⌂ CENTRAL SAINT MARTINS, 2014

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