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Efficient transportation

Big cities, such as São Paulo, suffer from several transportation issues.
Designing a alternate transport such as a bicycle to a city where time is precious isn't an easy work. Izi makes it's effort in changing Paulistano's social culture on how we commute to work and therefore encouraging alternative transportation policies.

 

 
 
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The system


Izi system can be adapted to small, medium and large companies by offering employees electric-bikes as transport. Bicycles can be kept with commuting workers full-time - and take part in their routine - or during service hours to office-boys, delivery/mailing systems, and even to attending meetings nearby.

 

 
 
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During the concept development, we were sure that Izi had to look - and feel -unique but at the same time able to communicate with distinct brand identities. It should also suit both men and women from different percentiles, which resulted in the practical and ergonomic body that doesn't obstruct hopping on and off the bike.

 

 
 
 
 
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Brand application of a potential client (Brazilian insurance company Porto Seguro). Disclaimer: this is a concept project and does not reflect views or plans of Porto Seguro.    

Brand application of a potential client (Brazilian insurance company Porto Seguro).

Disclaimer: this is a concept project and does not reflect views or plans of Porto Seguro.

 

 

 
 
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Pictures from the process

 

⌂ Universidade de São Paulo, 2013
 

© Credits

Lucas Terra
Danilo Saito
Tatiane Nakasone
Rodrigo Rodrigues

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